Customers

Customers are the drive to your business, without them, you wouldn't be where you are today. Yet, too many American companies are living high on the thought that they are the elite, and that nobody will take them down. An ignorant way to view your business no less. Customers demand respect, and thats what companies should provide. Here are some of the ways we engage our customers:

• Surveying our customers about our progress, and how we can improve.
  
  
• Taking customer suggestions and ideas, and properly crediting them, sometimes even providing financial payment for such.
  
  
• Focusing our business model on ensuring their satisfaction.
  
  
• Closely listening and responding to every customer concern by a member of mangement, Personally. No form letters allowed.
  
  
• Connecting with our customers through social media.
  
  
• Encouraging word-of-mouth through incentives to our customers.
  
  
• Finding the issues that matter most to our customers, and finding how our business can help them with their concerns.
  
  
• Bettering our communities through stronger involvement.
  
  
• Making our agreements clear, and concise. Long, tedious legal paperwork is suspicious.

Employees

Employees empower your business to succeed and are the fore-front of public relations for your business. No matter how good of a Public Relations department or firm you've retained can repair a whirlwind that's caused by some of your most loyal employees. Many US businesses consider employees last (after customers and shareholders, and themselves) in terms of acknowledgement and respect. Not the best of policies to follow. Here are some things we do:

• Take an interest in our employees lives, and help them with their goals.
  
  
• Be as flexible as possible schedule wise to those who maintain a strong workflow.
  
  
• Reduce the distance of Management from the general Employee base.
  
  
• Reduce the salary gap of traditional Employees and Management by enforcing a 2x (Through 2010 - Then 5x Maximum thereafter) salary difference. This means, Management cannot make more than 2x that of their regular employees. This includes executives.
  
  
• Provide a venue for Employees to make the comments, suggestions, complaints both anonymously and confidently.
  
  
• Providing Employees the opportunity to give feedback on their superiors without fear.
  
  
• Reduce the strictness of the Dress Code for those whom it is not necessary.
  
  
• Providing Health Care support to its Employees in terms of available healthy food choices at employee gatherings, and supplement support.
  
  
• Provide emergency financial support to Employees as needed, to eliminate their need of high-cost temp loans, that could reduce their quality of life significantly depending on their situation.
  
  
• Strong encouragement and support of Employees continued Education.
  
  
• Encouraging good work through positive reinforcement.
  
  
• Eliminating the fear of social friendly relations between management and employees to enhance teamwork.
  
  
• Providing employees access to an independent board of inviduals to report unethical behavior.

General Business Practices

Where many U.S. companies fail the grade, is in general business practices. Many things that go behind the scenes, are never known until they become media circus enhanced scandals. These are some business practices that we have developed in our Business 2.0 strategy:

• Reducing the overall complexity of contracts, and providing simplified overviews.
  
  
• Encouraging stronger flows of public information through alternative copyright formats, ex: Creative Commons
  
  
• Being a responsible company by reducing its carbon, emissions, and waste footprint.
  
  
• Consistently re-evaluting ourselves for consistent improvement.
  
  
• Simplifying and Unifying business processes to reduce complexity.
  
  
• Eliminating or greatly reducing the needs for asterisks in promotions to disclaim information.
  
  
• Resolving disputes as quickly as possible, in the most positive way.
  
  
• Outsourcing within the Country wherever possible, instead of outsourcing Outside of the Country for sakes of "Saving Money"
  
  
• Ensuring any physical products sold are safe, and made with sweat-shop free labor. Safety is not responsibility of just the manufacturer or supplier, but also with the retailer or distributor.

Many of the core aspects of our business strategy are nothing new, but have been quickly diminishing in many American companies. We bring a renewed vigor and dedication to these concepts, and bring some of our own. These are just some of the ways that Contiga Broadcasting operates in a Business 2.0 strategy. Having your corporate culture emerged in a Business 2.0 culture is not simply making policies and executing them, in fact that's only the first step. Continued investement, development, and maintainment is necessary to maintain the Business 2.0 culture.

You can learn more on how your company can live in a Business 2.0 Strategy by staying in the loop, and get some new tidbits on the Business 2.0 Strategy by shooting an e-mail to (e-mails once to twice a month).